Kenyan Films
Why are Kenyans not watching Kenyan films? Kenyan films continue to struggle with low local viewership due to several interconnected challenges the first one being perception of poor quality which makes Kenyans hesitant to watch local films due to weak scripts, poor sound quality and subpar cinematography. Additionally, awareness is low. Hollywood does massive marketing on different social media platforms and use a lot of resources while Kenyans are unaware of their local films. Limited access is another one. Mainstream cinemas and streaming platforms like Showmax or Netflix prioritize Hollywood films to Kenyan films, and give Kenyan films slots at inconvenient times. Moreover, there is competition from international films who have an established fanbase and high budget production making them appealing hence dominating the space. There is also a mismatch between content and audience preferences. Kenyan filmmakers often produce content tailored for international film festiva...